Conference: Oct 5-6
Workshops: Oct 7
Making Effectiveness Happen: Unleashing Content Marketing as an Effectiveness Superpower
Anderson Koeniger (Co-Head of Strategy, Merkley + Partners)
Traci Alford (Global CEO, Effie Worldwide)
Sue Seams (Executive Director, Head of Enterprise Marketing Partnerships, Novartis)
Felicia Lindau (Chief Business Development Officer, SVP Strategic and Account Services, Adams & Knight)
Location: Four Seasons Ballroom 2
Date: Tuesday, October 6
Time: 2:00 pm - 2:35 pm
Pass Type:
All Access -
Get your pass now!
Session Type:
Summit (All Access Required)
Track:
Summit | Marketing Effectiveness, LIONS
Vault Recording: Video
What do Connecticut pizza and breast health have in common? More than you might think.
Through two Effie Gold-winning campaigns - Connecticut Tourism’s bold claim to pizza supremacy and Novartis’ Your Attention Please - this conversation explores how brands can turn unexpected subjects into culturally relevant content that earns attention and drives meaningful impact. We’ll go behind the work to uncover the insights, creative choices and calculated risks that helped these ideas break through, and what they reveal about content marketing’s growing role in making effectiveness happen.