Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Anderson Koeniger, Co-Head of Strategy, Merkley + Partners
Anderson has spent the past fifteen years helping brands from Verizon and Alaska Airlines to White Castle and QUVIVIQ move markets by moving people. A passion for understanding behavior and a belief in the power of stories to forge human connection underpin his approach to brand strategy.
As Co-Head of Strategy at Merkley+Partners, he leads a team of brand, engagement, and social strategists, and as Enterprise Strategy Lead for Omnicom’s Team Leonardo, he oversees marketing strategy for Novartis across all their therapeutic areas, having also architected the strategy for the 3x Effie-awarded Your Attention Please breast cancer screening initiative.
A graduate of the University of Virginia, Anderson lives in Brooklyn with his family.