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Take a look at all of the expert speakers from Content Marketing World 2026.
Felicia Lindau, SVP, Strategic and Account Services, Adams & Knight
Felicia has been leading marketing strategy for decades, integrating every imaginable paid, earned, and owned tactic for brands including Levi’s, Amazon, Microsoft, and MasterCard.
For the past 15 years at full-service agency Adams & Knight, she’s had the especially fun job of selling fun, leading the agency’s tourism accounts, including the Connecticut Office of Tourism. Promoting tourism in a state more often associated with snobs, traffic, and “nothing to do” can be a challenge—especially with limited budgets. That challenge has inspired more than a few out-of-the-ordinary approaches, some of which have paid off spectacularly.
One of those big wins is the Pizza Capital of the U.S. campaign, which won a Gold Effie this year. The year-long campaign, with a budget of less than $500K, generated outrageous results: an immediate $11:$1 return on investment and a dramatic improvement in perceptions of the state.
Another big win has been the steady, hockey-stick growth of Connecticut’s core content marketing program. What began as a test in 2016 has grown in sophistication, volume, and performance every year since. Today, its massive library of content is the secret sauce behind the outsized performance of a small state with a small budget surrounded by much more celebrated destinations.