Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Inna Tsirlin, Head of YouTube Shopping UXR, YouTube
Inna Tsirlin, PhD, brings over twenty years of research expertise to the forefront of user experience design, making technology interactions more useful, seamless, and delightful. Her academic foundation includes BSc and MS degrees in Computer Science and a PhD in Psychology from York University, where she focused on optimizing human factors in 3D displays. In the industry, Inna applied her skills as a Human Factors scientist at Apple, working on cutting edge autonomous technologies, Apple Vision Pro, and Apple Watch. For the past ten years, Inna was one of the leaders of the growing Quantitative UX research discipline at Google, where she managed mixed-methods teams and spearheaded large scale user insights and measurement programs that informed the development of flagship Google products - Gen AI, Search, Assistant and Google Ads. She is currently the Head of UX Research on YouTube Shopping.