Take a look at all of the expert speakers from Content Marketing World 2026.
Andrew champions modern marketing effectiveness in a no-nonsense, practical way. Responsible for System1’s thought leadership, global partnerships, and advertising research business, he combines data with System1’s ad database to create publications exploring emotion and creativity’s role in effectiveness across the media mix. He trained as a doctor, grew brands for Diageo and Bacardi, and is now on a mission to make effectiveness for everyone reaching 1mil+ a week on LinkedIn and his weekly column in The Drum. Recently named one of Fortune and Advertising Week’s “Great Minds”.