Conference: Oct 5-6
Workshops: Oct 7
The Creative Dividend: Advertising That Pays Back
Date: Tuesday, October 6
Time: 10:30 am - 11:00 am
Pass Type:
All Access, Digital -
Get your pass now!
Session Type:
Summit (All Access Required)
Track:
Summit | Marketing Effectiveness
Vault Recording: TBD
In a world where marketing budgets are increasingly scrutinized, media is fragmented, and short-term metrics often overshadow long-term growth, marketers require a modern advertising playbooks that addresses challenger brands and category leaders alike. “The Creative Dividend” was launched this year to do exactly that and is based on the largest analysis of Effie’s unique dataset for 5 years. In this session, you will hear directly from the author, Andrew Tindall, who will serve up all the practical tips, tools and strategies you need to make your own work more effective today.