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Take a look at all of the expert speakers from Content Marketing World 2026.
James Skay, Principal Product Marketing, AI & XM Platform, Qualtrics
James has spent his career at the intersection of technology, customer experience, and go-to-market strategy, including nearly 15 years at Microsoft helping bring products used by millions of people to market. He brings that perspective to Qualtrics, where he leads product marketing for AI and the XM Platform, shaping how organizations use emerging technologies like AI agents to better understand and act on customer and employee experiences.