2026 Agenda

 

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The Next Frontier of Insights

Ali Henriques  (Global Head of Research Platforms, Qualtrics)
James Skay  (Principal Product Marketing, AI & XM Platform, Qualtrics)
Location: Insight to Impact Stage
Date: Monday, October 5
Time: 2:00 pm - 2:30 pm
Pass Type: All Access, Digital, CMWorld 2-Day, CMWorld 3-Day - Get your pass now!
Session Type: Sponsored Session
Track: Insight to Impact, CMWorld
Vault Recording: Video
Ali Henriques
James Skay

The future of market research isn't just about measuring what already happened, it's about predicting what happens next. As Experience Management and AI converge, the industry is stepping into a new era where teams can simulate high-stakes decisions, predict their impact, and test outcomes before committing. Break down the differences between these tools, understand how they power your research program, and share in the vision for the next generation of research.

Takeaway

  • Learn how AI will evolve research from retrospective reporting to forward-looking decision modeling.
  • See how future insights teams will simulate complex business decisions, before they happen.
  • Outline the strategic steps research leaders must take now to build the data foundations and trust required for this automated future.