Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Jessica Serrano, Chief Marketing Officer, Bagel Brands
Jessica Serrano is the Chief Marketing Officer of Bagel Brands, where she leads brand strategy, digital, menu innovation, performance marketing, communications, and customer engagement for Einstein Bros. Bagels, Bruegger's Bagels, Noah's New York Bagels, and Manhattan Bagel. Over the course of her career, Jessica has helped shape iconic consumer brands including Taco Bell, Burger King, Dole, Kraft Foods, and Dig Inn. She is known for combining strategic rigor with creative storytelling to build brands that drive both cultural relevance and business growth. Beyond her executive role, Jessica is building a platform dedicated to helping ambitious professionals, especially women, navigate leadership with more confidence, clarity, and intention. She shares practical insights on executive presence, career growth, communication, and the realities of balancing leadership with motherhood. Jessica holds both her bachelor's degree and MBA from the University of Southern California. She lives in Denver with her husband and their twin daughters.