Conference: Oct 5-6
Workshops: Oct 7
"What If We Did It Differently?" 3 Brand Stories, 3 Big Ideas
Jessica Serrano (Chief Marketing Officer, Bagel Brands)
Adeta Gayah (Senior Director of Social Media & Content, Visit Orlando)
Isabel Hewgley (Creative Content Manager, Eagle Creek)
Location: Room 103
Date: Monday, October 5
Time: 2:45 pm - 3:15 pm
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Session
Track:
Content Strategy
Vault Recording: TBD
In this fast-moving session, in partnership with the Women in Content & Marketing Association, three women leading content and marketing inside major brands each share one “What if…” that changed the way they work. Through three real-world case studies, they’ll reveal the insight that sparked a new idea, the action they took to bring it to life, and the impact it had on their audience, brand, business, or team. Along the way, they’ll share what they learned—and what other marketers can take back to their own work.
Three brands. Three ideas. Three lessons. And three examples of what can happen when marketers are willing to question the way it’s always been done—and turn insight into impact.
This session is brought to you by the Women in Content Marketing Association (WICMA), a dynamic organization dedicated to celebrating, connecting, and empowering women in content marketing. Through three core pillars—Awards, Community, and WICMA Connect—WICMA fosters recognition, collaboration, and professional growth for women at every stage of their careers.
Takeaway
- Turn “What if?” into action. See how questioning an assumption or established way of working can lead to a new content strategy—and real results.
- Learn from three real brand-side case studies. Get an inside look at how marketers moved from an initial idea to execution, measurement, and lessons learned.
- Take away ideas you can adapt, not just admire. Each story will surface a practical lesson marketers can bring back to their own brands and teams.
- Find new ways to rethink the work. Leave with fresh questions to ask about your own content, processes, partnerships, and opportunities.