Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Elizabeth Oates, Vice President, Consumer Insights, Molson Coors
Elizabeth Knox Oates is a seasoned insights leader, author, and speaker with more than two decades of experience helping some of the world’s most recognized companies transform consumer understanding into business impact. She has built Consumer Centricity Centers of Excellence that leverage both insights and foresights to influence strategies with in-the-moment relevance as well as implications for the future. Her work has elevated the Insights function to operate as a strategic business driver and competitive advantage. Oates is currently the Vice President of Consumer Insights at Molson Coors Beverage Company. Beyond her executive leadership, Elizabeth is a trusted voice in the industry and a regular speaker at both private leadership forums and global conferences where she inspires audiences with her vision for how insights teams can elevate their impact. She is the author of More Than Just Interesting: How to Build an Insights Function for Impact, a book that outlines practical methods to architect an insights function for the future. Outside of the office, is a three-time Boston Marathon qualifier, ultramarathoner and St. Jude Children’s Research Hospital Hero.