Conference: Oct 5-6
Workshops: Oct 7
Making Effectiveness Happen: The Power of an Insight
Jeff McCrory (Chief Strategy Officer + Partner, Mischief @ No Fixed Address)
Elizabeth Oates (Vice President, Consumer Insights, Molson Coors)
Traci Alford (Global CEO, Effie Worldwide)
Location: Four Seasons Ballroom 2
Date: Tuesday, October 6
Time: 10:50 am - 11:20 am
Pass Type:
All Access -
Get your pass now!
Session Type:
Summit (All Access Required)
Track:
Summit | Marketing Effectiveness, LIONS
Vault Recording: Video
What turns a good insight into marketing that truly moves people and delivers results? Through award-winning work from Molson Coors and Mischief, this conversation explores how marketers uncover the human and cultural truths that inspire breakthrough ideas, and how insight, strategy and creativity work together to drive measurable effectiveness. Expect a candid look behind the work, from the initial spark to the decisions that ultimately made the campaigns effective.