Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Jenni Gritti (Probst), Global Senior Communications, Caterpillar, Inc.
Jenni Gritti Probst is a global content strategist who builds systems that help B2B teams work with clarity instead of chaos. At Caterpillar, she has overseen global content operations, developed AI‑supported workflows, and proven that sophisticated, data‑driven marketing can thrive even in traditional industries with long sales cycles. She also created the Component Moment video series, which earned recognition as a Content Marketing Institute Award finalist. Her work focuses on the real workflow: the handoffs, the bottlenecks, the judgment calls, and the places where small AI can take on routine steps without disrupting the process. When she's not untangling content ecosystems, she's usually outside hiking, exploring, and finding new ways to play in the dirt.