Conference: Oct 5-6
Workshops: Oct 7
Building a Modern Content Supply Chain: How AI Improves Efficiency, Governance, and Global Consistency
Jenni Gritti (Probst) (Global Senior Communications, Caterpillar, Inc.)
Date: Tuesday, October 6
Time: 10:15 am - 10:45 am
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Audience Level:
Intermediate
Track:
Content Operations & Workflow
Vault Recording: TBD
Audience Level: Intermediate
If your content process feels like a mix of guesswork, scattered files, and last‑minute fixes, you're not alone. Most teams are trying to move quickly inside systems that were never built for the pace they're working. Work gets repeated. Reviews drag on. People invent their own shortcuts because the official process slows everything down. Add AI tools on top of that, and the weak spots show up fast.
In this session, I'll share a content supply chain model shaped by real experience inside a global B2B enterprise and by building Caterpillar's Component Moment video series, which earned recognition as a Content Marketing Institute Award finalist. The model uses a hub and spoke structure, clear decision points, and AI helpers that take on the routine steps that drain time and attention.
You'll leave with a way to organize your content work so it feels steady instead of chaotic, along with a practical understanding of how AI can support your team without adding noise or complexity.
Takeaway
A way to map your real workflow, the one people actually follow, so you can see where work gets stuck and where small AI helpers can take over the repetitive steps that drain everyone
A hub and spoke structure that keeps teams aligned without forcing everyone into the same rigid process, so people stop inventing their own side routes just to get work done
A set of moves for introducing AI into your existing workflow in a steady, controlled way that cuts down on rework, speeds up decisions, and reduces the constant scramble