Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Erica Berry, Senior eCommerce Marketing Consultant, Caterpillar
Erica Berry is a strategic marketing leader with 12+ years of experience driving enterprise and dealer-level marketing programs, specializing in paid media, omnichannel strategy, and scalable marketing operations. Known for building high-impact frameworks that connect strategy through execution, she has led multimillion-dollar programs that drive measurable revenue, customer acquisition, and long-term growth. She is passionate about using AI to transform how marketing teams operate by modernizing content supply chains, reducing inefficiencies, and accelerating creative production to keep up with evolving market demands. At Caterpillar, Erica serves as a Senior eCommerce Marketing Consultant, where she leads the execution of global paid media strategy and creative, aligning teams, optimizing performance, and building scalable processes that connect creative, media, and measurement.