Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Eva Araya, Sr. Content Marketing Strategist, Studio by Informa TechTarge
Eva Araya is a Senior Content Marketing Strategist at Studio by Informa TechTarget, where she helps B2B brands develop their unique voice, discover the stories they can authentically tell, and navigate complex content challenges in competitive markets. With more than a decade in content strategy and eight years in search, she specializes in AI search and generative engine optimization (GEO). Her work sits at the intersection of audience research, search behavior, brand positioning, and content. She focuses on making sense of emerging, fast-changing spaces, translating complex research and trends into clear, actionable strategies that help brands meet their audiences where they are.