2026 Agenda

 

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AI’s Most-Cited: Roadie’s Rise to Category Authority

Leah Lucisano  (B2B Marketing Manager, Roadie)
Eva Araya  (Sr. Content Marketing Strategist, Studio by Informa TechTarge)
Location: Room 205
Date: Monday, October 5
Time: 11:30 am - 12:00 pm
Pass Type: All Access, Digital, CMWorld 2-Day, CMWorld 3-Day - Get your pass now!
Session Type: Sponsored Session
Track: Partner Case Studies, CMWorld
Vault Recording: Video
Leah Lucisano
Eva Araya

The pressure to win AI visibility is on. Yet most of the advice flying at today’s content teams is guesswork, and it's pushing many toward short-sighted tactics that expire the moment the models change.


Roadie, a crowdsourced delivery platform, took a different route. Rather than trying to game the models, they focused on producing content worth quoting.


It worked. Today they out-cite key brands across the topics that matter most to their buyers.


Join Informa TechTarget's Eva Araya and Roadie's Leah Lucisano to unpack how they did it, and what any content team can do right now to build big-picture AI authority that lasts.

Takeaway

  • Why perspective content wins, and what makes it worth citing for LLMs and the buying committee
  • What separates a topic worth owning from one that's already crowded
  • How to own the conversation across every channel, including the earned and third-party content that carries outsized weight in what AI cites