Conference: Oct 5-6
Workshops: Oct 7
You Can’t Measure Success by Success
Michael Bagalman (VP, Business Intelligence & Data Science, Starz)
Date: Tuesday, October 6
Time: 10:15 am - 10:45 am
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Session
Audience Level:
Intermediate
Track:
Marketing Analytics, Data, & ROI
Vault Recording: TBD
Audience Level: Intermediate
We love success stories, but results alone can’t tell us whether we made good decisions. A campaign can win because of timing, luck, budget, platform changes, or an audience shift no one predicted. Another can miss its targets even though the strategy was sound and the analysis was rigorous.
In this session, we’ll separate outcome quality from decision quality and show how content teams can evaluate campaigns by the strength of their assumptions, evidence, and reasoning… not just by whether “the line went up.” Attendees will leave with a practical framework for building decision logs, stress-testing assumptions, and running retrospectives that turn both wins and losses into honest learning.
Attendees will not need advanced statistical knowledge, but the session will be designed for marketers, analysts, and content leaders who already work with performance data and want to improve how they interpret results and learn from campaigns.
Takeaway
- A clear understanding of the difference between outcome quality and decision quality
- Practical suggestions to evaluate decisions and a campaign regardless of positive or negative results
- How to communicate results to stakeholders without confusing “the line went up” with proof that the strategy was sound