September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Where Will You Be in 5 Years?
Nicole Martin (Managing Director, Pace)
Location: Room 146C
Date: Tuesday, September 26
Time: 9:00 am - 10:30 am
Pass Type: All Access Pass, Main Conference Plus - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Industry Masterclass
Track: Workshops
Vault Recording: TBD
Audience Level: Intermediate
Industry Masterclass: Financial Services
The financial services landscape is changing. Fintech startups dot the landscape, brands like Walmart and Apple are developing their own financial institutions, and you’re looking at investments in AI to stay nimble. But where does your next generation of revenue come from, and how will you get their attention? Here’s the good news: financial institutions can take lessons from companies in other industries who have battled similar challenges.
Our interactive workshop will be broken into 3 sessions:
Takeaway
- What’s your unique brand value proposition?: We talk about developing a mission that can define you.
- Who’s your customer of the future?: How do you use your value proposition to target a niche audience?
- How do you attract and keep that customer? Creative solutions that go far beyond table-stakes and add value to customers who can find the basics anywhere.