Conference: Oct 5-6
Workshops: Oct 7
The Power of Storytelling & Authenticity
Jake Karls (Co-Founder and Chief Rainmaker, Mid-Day Squares)
Location: Headliner Stage
Date: Tuesday, October 6
Time: 3:30 pm - 3:45 pm
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Keynote
Track:
General Session, CMWorld
Vault Recording: Video
In a world where so many brands and people look, sound, and communicate the same, the ability to tell your story and show who you really are has become a real competitive advantage.
Jake Karls shares how storytelling and authenticity helped Mid Day Squares stand out in one of the most crowded industries in the world, built around one simple idea: if you want an unaverage outcome, you have to be willing to make unaverage decisions.
In a world increasingly shaped by AI, one of the last unfair advantages we have is simply being human. Showing the real story behind the business, the emotion, personality, risks, failures, uncomfortable moments, and people behind it, is becoming more valuable, not less.
You'll leave wanting to take bigger risks, stand out from the crowd, tell your story more openly, and use authenticity to make people actually feel something.
Takeaway
- Your story can become one of your biggest competitive advantages.
- Authenticity creates connection in a world where everything is starting to look and sound the same.
- Standing out requires making decisions that others may not be willing to make.
- The brands and people we remember are the ones that make us feel something.