2026 Agenda

 

Export | Need Help?
All Sessions Speakers

The Elevation Cycle for Marketing Leaders: Intentional Leadership Transforms Marketing Teams

Michelle Ngome  (President, African American Marketing Association)
Location: Room 109
Date: Tuesday, October 6
Time: 2:00 pm - 2:30 pm
Pass Type: All Access, Digital, CMWorld 2-Day, CMWorld 3-Day - Get your pass now!
Session Type: Session
Track: Career Building, CMWorld
Vault Recording: Video
Michelle Ngome

Marketing leaders today face relentless pressure to deliver results while navigating rapid change due to technological advancement, talent challenges, and shifting customer expectations. Many teams are busy completing projects, but not truly advancing.

The Elevation Cycle™ is a leadership framework designed to help marketing leaders move from reactive execution to intentional, sustainable growth. Rather than chasing tactics, the TEC framework focuses on strengthening people, strategy, and organizational capability in a continuous cycle of improvement.

Takeaway

  • Position yourself without performative leadership
  • Prioritize high-impact initiatives and lead with clarity
  • Be impactful, elevate team performance without burnout
  • A practical roadmap to position your team for long-term success