Conference: Oct 5-6
Workshops: Oct 7
Part Reporter, Part Detective: What It Takes to Be a Content Marketer in a Large Company Today
Drew Swain (Director of Content, Amazon Freight, Amazon)
Date: Tuesday, October 6
Time: 2:00 pm - 2:30 pm
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Session Type:
Session
Audience Level:
Intermediate
Track:
Content Operations & Workflow
Vault Recording: TBD
Audience Level: Intermediate
You know what nobody tells you about content marketing? Writing is the easy part. The hard part is everything that comes before and after: getting ghosted by your subject matter experts, creating insights (with no budget), correcting senior leaders on what content actually is, and more. Content marketers today need the tenacity of an investigative journalist and the curiosity of a detective. In this session, you'll get a crash course in what it takes to be a content marketer within a large organization. You'll learn how to master the messy, human, and essential groundwork that turns internal roadblocks into content that sings for customers.
Takeaway
You'll leave this session being able to:
- Create a content program that functions like an internal publishing arm
- Build your repository of internal sources and research that are key to making quality content
- Give an elevator pitch for what content marketing is (and isn't) to overcome the skeptics