Conference: Oct 5-6
Workshops: Oct 7
Navigating the Reality of AI in Marketing and Insights
Julie Rickis (Head of Customer Experience)
Date: Wednesday, October 7
Time: 11:25 am - 11:55 am
Pass Type:
All Access -
Get your pass now!
Session Type:
Summit (All Access Required)
Track:
Summit | AI in Action
Vault Recording: TBD
Beyond the hype, what is AI really delivering for marketing and insights?
This session shares a practical playbook for identifying and prioritizing AI use cases in marketing and insights grounded in real-world business use cases. The focus is on how AI can accelerate insight generation, improve confidence in decision making, and translate faster learning into measurable impact and results. We’ll break down how AI is actually being applied today, what’s working, what’s not, and what we’d do differently.