Conference: Oct 5-6
Workshops: Oct 7
Making Effectiveness Happen: How Insights Drive Outstanding Effectiveness
Date: Tuesday, October 6
Time: 2:30 pm - 3:00 pm
Pass Type:
All Access, Digital -
Get your pass now!
Session Type:
Summit (All Access Required)
Track:
Summit | Marketing Effectiveness
Vault Recording: TBD
The best organisations don’t measure effectiveness – they live it. And it starts with putting the consumer at the heart of every strategic decision, not as a data point, but as the foundation everything else is built on.
This session will bring you the inside story behind some of the latest Effie US Gold winning brands who used the power of an insight to outperform the competition and drive growth. Expect a candid conversation packed with practical tools and thinking you can apply to your own work immediately.