Conference: Oct 5-6
Workshops: Oct 7
Making Effectiveness Happen: From Content to Commercial Impact
Date: Tuesday, October 6
Time: 3:10 pm - 3:40 pm
Pass Type:
All Access, Digital -
Get your pass now!
Session Type:
Summit (All Access Required)
Track:
Summit | Marketing Effectiveness
Vault Recording: TBD
Great content has always earned attention. The best content marketers are now driving real business outcomes and proving it.
In this session, the leaders behind some of the latest Effie US Gold-winning work reveal how content — bold, creatively driven and rooted in genuine audience understanding — wasn't just part of their plan. It was the plan. They'll share how it delivered measurable brand and business results. Expect an unfiltered conversation, the inside track on how they made it happen, and practical guidance you can apply to your own work immediately.