Conference: Oct 5-6
Workshops: Oct 7
Last-Mile, First Mention: The Content Strategy Behind Roadie's Growing AI Authority
Leah Lucisano (B2B Marketing Manager, Roadie)
Eva Araya (Sr. Content Marketing Strategist, Studio by Informa TechTarge)
Location: Room 205
Date: Monday, October 5
Time: 11:30 am - 12:00 pm
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Sponsored Session
Audience Level:
Intermediate
Track:
Partner Case Studies
Vault Recording: TBD
Audience Level: Intermediate
The search journey has fragmented, and advice for content marketers has fragmented with it. Optimize for citations. Restructure for retrieval. Publish more. Publish less.
Roadie started with shaping the conversation. They spent years building a clear, narrow point of view that said something unique in a crowded market. Today, they’re among the most-cited names in their category, outperforming bigger and louder competitors in the AI search visibility landscape. Eva Araya, Senior Content Marketing Strategist from Studio by Informa TechTarget, speaks with Roadie’s Leah Lucisano, B2B Marketing Manager, about how that happened, what it takes to hold a position in a market where everyone is competing on price and speed. And why they’re seeing results before even optimizing for AI.
Takeaway
- See what a distinct voice actually looks like in a saturated market. The specific choices that made Roadie’s content stand out from competitors.
- Understand why consistency across channels compounds with AI Visibility. How the same POV showing up everywhere shaped how the entire category gets described.
- Learn what happened when the data came in. Which instincts did the AI visibility analysis confirm, what did it complicate, and what did it change?
- Take away a method to pressure-test your own voice to within AI search. Get a practical read on whether your content is recognizably you across every place it appears, and where to start if it isn’t.