Conference: Oct 5-6
Workshops: Oct 7
Effie Summit Workshop: Coming Soon
Danielle Tenconi (Marketing Effectiveness Learning Leader, Effie Worldwide)
Date: Wednesday, October 7
Time: 10:45 am - 2:00 pm
Pass Type:
All Access, 3-Day -
Get your pass now!
Session Type:
Workshop
Track:
Summit | Marketing Effectiveness
Vault Recording: TBD
A foundational session that demystifies what truly effective marketing looks like and how the world's most successful brands prove it. Drawing on years of insight from the Effie case library, we'll introduce the Effie Framework: the key principles and mechanics that underpin how the industry's most celebrated work is identified, evaluated and rewarded.
Through best-practice examples and a closer look at what commercial impact really means, you'll leave with a shared vocabulary for effectiveness and a clearer understanding of how to recognize and build work that moves both brands and businesses forward.
Outcome: Foundational understanding and shared vocabulary for effectiveness.