Conference: Oct 5-6
Workshops: Oct 7
Dynamic Content Marketing Workshop
Robert Rose (Chief Strategy Officer, Content Marketing Institute)
Molly Soat (VP, Professional Development, American Marketing Association)
Bennie Johnson (Chief Executive Officer, American Marketing Association)
Date: Wednesday, October 7
Time: 9:00 am - 1:15 pm
Pass Type:
All Access, 3-Day -
Get your pass now!
Session Type:
Workshop
Audience Level:
Intermediate
Track:
Workshops | Content Marketing World
Vault Recording: TBD
Audience Level: Intermediate
Are you looking for an overall introduction into the best practices strategy of modern content marketing? We have a full 12-hour course that we’ve partnered with the American Marketing Association for a complete certification program. But for Content Marketing World, we’ve assembled a fast and furious – but thoughtful and practical – 3-hour workshop to dive into the best practices of modern content marketing strategy.
This workshop is designed to bridge your knowledge, and elevate your career as a strategic content marketing. This isn’t a workshop on how to write more creatively, or rank higher in search, or apply AI in your strategy (though we’ll touch on ALL of those things). This is a workshop designed to illuminate the strategic approach to modern content marketing no matter how big your business.
Attendees will receive 3 AMA Continuing Education Units (CEUs) and a special discount for the full online training program.
Lunch will be served from12:15 PM - 1:15 PM in the workshop room.
Takeaway
• What is modern content marketing – the framework for making it an actual strategic part of your overall business, and how to set the right goals for your strategy.
• What does the operation look like, from team, to skills, to the way you structure the function of strategic content marketing
• How to think about the “product” of your content marketing – and develop deeper, more meaningful storytelling as a repeatable skill
• How to construct a meaningful measurement framework so that you can show progress toward your overall goals.