Conference: Oct 5-6
Workshops: Oct 7
Build Your Own AI-Powered Trends Tracking System
Carolyn Wei (Principal UX Researcher, Meta)
Date: Wednesday, October 7
Time: 12:45 pm - 1:15 pm
Pass Type:
All Access -
Get your pass now!
Session Type:
Summit (All Access Required)
Track:
Summit | AI in Action
Vault Recording: TBD
Most market researchers and content marketers spend their time reacting to trends after they’ve already surfaced. This talk shows how to flip that dynamic using a lightweight, AI-assisted trends dashboard you can build and maintain yourself, without a dedicated insights team or a big budget. Drawing from experience monitoring cultural shifts among teen and young adult audiences, I’ll walk through how to identify the right signal sources for your category, use AI tools to scan and synthesize them on a regular cadence, and translate what you’re seeing into content and strategy decisions before the trend becomes obvious. Attendees will leave with a practical system they can start building the same week.