Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Behind-the-Scenes with The Well: How Content Marketing World's 2x Best Strategy winner is integrating AI, leveraging TikTok and driving revenue

Andrew Hanelly  (Chief Creative Officer, Revmade)

Location: Room 144

Date: Thursday, September 28

Time: 10:15 am - 10:55 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Strategy - Intermediate

Vault Recording: TBD

Audience Level: Intermediate

In content marketing, shift happens. And success is all about how you respond. Changing consumer interests, pivots in your organization's approach and emerging technologies (hi, AI! Hello there, TikTok!) mean that success in content marketing is about staying top of mind to your audience while making sure your bottom line is still all about results (One thing that hasn't changed? Your CEO's expectations for success).Which is why with Northwell Health's The Well, our mindset is that content marketing is more about having a process for perpetual improvement than it is about having a finished product.

In this session, we're going inside how experimental growth at The Well has led to sustainable content marketing success, including how we're integrating AI, applying our strategy to TikTok, and piloting monetization efforts (yes, content marketing that generates revenue!)


  • See examples of how existing content strategy can extend to new platforms like TikTok
  • Understand how to leverage brand experts as influencers
  • Learn how smart content operations are responsibly integrating AI into their processes
  • Get practical information on how to kickstart monetization efforts
  • Leave with tactics you can implement into your content program immediately