October 21-23, 2024
Sand Diego, CA
October 21-23, 2024
San Diego, CA
Schedule Viewer 2023
The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Behind-the-Scenes with The Well: How Content Marketing World's 3x Best Strategy winner is using content to drive engagement and trust
Andrew Hanelly (Chief Creative Officer, Revmade)
Location: Room 144
Date: Thursday, September 28
Time: 10:15 am - 10:55 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - Intermediate
Vault Recording: TBD
Audience Level: Intermediate
Content marketing is more about having a process for perpetual improvement than it is about having a finished product - or at least that's the thinking that has guided the growth of 3x Best Content Strategy award-winner The Well. Join us for an inside look at our approach, what we've learned and the ideas we've tested that have helped fuel our growth.
In this session, we're going inside how an experimental mindset and helpful processes at The Well have led to sustainable content marketing success, including how we tap into audience data, collaborate with experts and launch new content pilots and embrace new channels.
Takeaway
- Learn how we stay audience focused and on the pulse of community
- See how we collaborate with our own experts as rightful community influencers
- Take a tour of the content formats and pilots we've conducted
- See how we apply our planning formula to our latest pilot - on TikTok
- Leave with ideas you can implement into your content program immediately