Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Derek Yueh, Global Lead, B2B Institute, LinkedIn
Derek Yueh leads primary research at The B2B Institute, focusing on brand strategy, creative effectiveness, and measurement. He is also the self-appointed, yet-to-be-sanctioned CMO (Chief Meme Officer) of this think tank. Prior to LinkedIn, he worked at Nielsen, helping global brands launch new product innovations. He holds an MBA from Wharton and a soft spot for pop culture, which means his modus operandi is to sneak as many unserious references into serious research reports as his team will allow.