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Michael has taken a bit of an unorthodox path to get to this point. Yet, storytelling has always been the backbone to whatever he chooses to do. After graduating from Boston University in 1991 he moved to Los Angeles with the dreams of being a rock star. While entertaining crowds all over the US he took a job as a story editor and script analyst with Hollywood notables such as Quincy Jones, Jerry Bruckheimer, Arnold Kopelson and Propaganda Films. He then moved on to get his Masters in Counseling Psychology to help others tell their stories. From there he taught Lifeskills at the Crossroads School in Santa Monica - again focusing on helping students find their own personal stories and focus on what it meant to be a young adult. In 1997 Michael was the cofounder of imagistic - a digital agency - and was CEO for 14 years. It was during this tenure that Michael cut his teeth on digital marketing and worked with clients such as the ACLU, Hollywood.com, The Southern Poverty Law Center, Sir Speedy, Technicolor, The Christopher and Dana Reeve Foundation, Disney, Capitol Records, California Pizza Kitchen, GE, Kellogg’s, Estee Lauder, Bank of America and UCLA. In 2011 Michael decided it was time to go out on his own and refocus his career on storytelling. This included becoming a seasoned TEDx Talker, a Presentation Specialist and a focus on Content Marketing. In 2013 Michael married his love of marketing with music and became the Vice President of Marketing for Musician's Friend (Guitar Center, Inc.) For 2+ years Michael was the VP of Marketing at Creative Circle. Recently he was tasked to take charge of the new Consulting side of the business.