Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Andrea Rech, Vice President, Client and Content Marketing, Northwestern Mutual
Andrea Rech, Vice President, Content & Client Marketing, leads efforts to attract consumers to NM through relevant and engaging content and to drive growth with prospects and existing clients through targeted marketing campaigns. Andrea brings more than two decades of diverse marketing experience across B2C, B2B, agency and client-side roles in a variety of industries including financial services and retail. Since joining Northwestern Mutual in 2019, she's held progressive roles in Client and Content Marketing and her data-driven approach has contributed to growth in enterprise sales and client and advisor satisfaction. Through a combination of enhanced consumer insights, a structured testing methodology, and direct response marketing best practices, her team has created tens of millions of dollars in incremental enterprise value through ongoing test-and-learn initiatives aimed at helping advisors identify demand within their existing client base.