Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Guzide Ozcan Bacimer, Global Segment Content Marketing and Campaigns Leader, Eaton
Guzide Ozcan Bacimer is Global Segment Content Marketing and Campaigns Leader for Eaton's Machinery OEM segment, a global intelligent power management company. She leads positioning and messaging strategy and the development and global activation of integrated content marketing programs worldwide. Drawing on a multidisciplinary background in education, psychology, and business leadership, Guzide combines customer insight, behavioral data, and strategic storytelling to create marketing experiences that support complex B2B buying journeys and drive engagement. Her understanding of human behavior, motivation, and learning informs a customer-centered approach that connects audience needs with business goals. Eaton's award-winning Machinery OEM content marketing program earned the Content Marketing Institute's 2026 Best Content Marketing Program award and was named a finalist for Project of the Year. A passionate advocate for customer-centric marketing, Guzide focuses on creating content strategies that bridge business goals, audience needs, and measurable impact.