Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
James Newswanger, Lecturer, Applied Analytics, Columbia University
James F. Newswanger, PhD, is a Lecturer in Applied Analytics at Columbia University, where he teaches market research, data science, and machine learning. He previously served as Director of Research for IBM’s Innovation Jam platform, leading large-scale research initiatives using AI-enabled text and sentiment analysis to extract insights from enterprise strategy discussions. He is a Co-Founder of Cozint, an early online survey research platform, and worked as a management consultant at ZS Associates in Princeton. Dr. Newswanger holds a PhD from the University of Pennsylvania and an Executive MBA from Quantic School of Business and Technology.