Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Alejandro Garcia Medina, Global Lead, B2B Institute, LinkedIn
Alejandro is a Global Research Lead at LinkedIn’s B2B Institute, where he explores how brands build trust, influence buying decisions, and drive long-term growth in B2B markets. His work blends behavioral science, creative effectiveness, and commercial strategy to help marketers turn insight into impact, and more importantly, stay competitive as new generations of buyers and emerging tools reshape the B2B landscape. Previously, Alejandro led creative effectiveness and cultural trends research at TikTok, advising global strategic accounts on how to activate with relevance and measurable performance. A trained mixed-methods researcher, he began his career in the public sector and holds an M.S. in Data Analytics from New York University.