Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Erika Lagunaviciute, Director of Market Research, RealTruck
Erika is an accomplished market research and consumer analytics leader who built the Market Research and Consumer Insights function at RealTruck from the ground up, creating the research roadmap, operating model, and cross-functional adoption needed to make insights usable in everyday decisions. She led the development of a consumer segmentation and persona framework using blended quantitative and qualitative research and partnered with brand and media teams to validate persona-led targeting through paid media testing. The result was a closed-loop system that strengthened value propositions, improved targeting and marketing effectiveness, and helped move outcomes tied to brand awareness, consideration, and purchase intent. Erika also built always-on insight panels, including a consumer panel that continuously captures sentiment, product experience, and quality signals, and a dealer B2B panel that brings in commercial and less-DIY perspectives often missed in traditional consumer sampling. Together, these programs increased the speed and confidence of decision-making, reduced reliance on one-off studies, and provided a repeatable engine for new product innovation and portfolio prioritization. Erika's foundation comes from hands-on analytics and optimization roles at Universal Orlando Resort (cross-channel analytics, testing, and targeting), Darden Restaurants (enterprise web analytics and digital transformation support), and Carter's (data strategy and activation). She holds an MBA from Rollins College (Crummer Graduate School of Business), a Harvard Business School Online Certificate in Business Analytics, and a BS in Marketing from the University of Central Florida.