Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Sasha Franger, Senior Director, Thought Leadership and Content Marketing, Northwestern Mutual
Sasha Franger is the Senior Director of Thought Leadership and Content at Northwestern Mutual, where she leads the strategy and execution of high-impact content programs designed to deepen client relationships. With a career-long focus on the financial services industry, Sasha has established a reputation for building thought leadership and content platforms from the ground up at leading firms, including Northwestern Mutual, Empower Retirement, and Great West Financial. Sasha's approach to content marketing is rooted in a fundamental principle: defining the "why" behind the problems consumers need to solve. She transforms complex financial topics into relatable, solution-oriented narratives that resonate with diverse audiences. Her work at Northwestern Mutual has led to significant advancements in brand engagement, including the successful launch of a branded podcast and integrated planning programs that have reached millions of viewers and listeners. An accomplished speaker and researcher, Sasha holds a Master of Arts in Political Science with an emphasis in Quantitative Methods from Michigan State University. She is frequently sought out for her expertise in content activation, data-driven storytelling, and her ability to lead high-performing teams in creating meaningful, consumer-centric content.