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With a unique perspective, both as a servant-leadership focused female executive, and as a left-brained strategist, Melissa focuses on leading teams through brand transformation and performance-focused strategic & creative campaigns, all rooted in business objectives. This outcome-focused approach has fueled over 17 years of success building insight-driven branding and content strategy at national agencies for clients such as AARP, Aflac, AT&T, Express Scripts (Cigna), California Closets, CDW, UPS, Abbott Laboratories, Mayo Clinic, UCLA and Enterprise & Alamo Rent A Car. She is adept in stewarding agencies in strategic, financial & operational well-being, as well as the executive management of capability evolution, business development.