Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Dana Arnold, Chief Growth Officer, Hiebing
Dana Arnold is a growth-driven communications leader who helps brands build relevance, reputation and momentum in an ever-changing media landscape. As a senior leader at Hiebing, she brings deep expertise in strategic storytelling, earned media and audience insight — along with a firsthand understanding of Gen Z as a mom of two Gen Zers. She leads Hiebing’s proprietary generational research initiatives, uncovering the motivations, values and loyalty drivers shaping Gen Z and emerging consumer segments. Dana partners with brands to turn data into clarity, helping organizations build relevance, trust and lasting connection with audiences whose expectations are changing in real time.