2026 Agenda

 

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You're Measuring Content Wrong: New KPIs You Can Stand On

A. Lee Judge  (Cofounder/CMO, Content Monsta)
Date: Tuesday, October 6
Time: 2:00 pm - 2:30 pm
Pass Type: All Access, 3-Day, 2-Day - Get your pass now!
Session Type: Session
Track: Marketing Analytics, Data, & ROI
Vault Recording: TBD
A. Lee Judge

You're measuring by a stick you can't possibly win with. Content marketing has been measured like a paid ad for years, judged on a single asset, a single campaign, or a single quarter. Content does not work that way. Content ROI is a system metric, and you cannot measure a system one piece at a time.

This session hands attendees a working replacement: eight KPIs that show whether the content engine is actually running, grouped into a scoreboard that sales and leadership will read without being asked. Hear how one insurance brand proved content's ROI through a metric no one was tracking.

Who is ready to ditch the scorecards that are impossible to bank on? Leave with new ways to prove your content's worth that your boss will actually believe in.

Takeaway

  • A eight-KPI scoreboard that measures the content engine as a system, not as a stack of separate assets
  • The shift in metrics that gets sales and leadership reading your reports without being asked
  • A case study from a B2B insurance brand showing which measurement metric actually moved the needle