Coming Soon On Demand
Your Most Unusual Truth Could Be Your Strongest One
Carly Gomez (SVP, Chief Marketing Officer, Crocs)
Alastair Merry (CCO/Founder, Flower Shop)
Location: Headliner Stage | Hall B
Date: Tuesday, October 6
Time: 3:45 pm - 4:05 pm
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Keynote
Track:
General Session, CMWorld
Vault Recording: Video
In a culture obsessed with what’s new and what’s next, brands are under constant pressure to reinvent themselves and be at the center of culture. But in the pursuit of relevance, it’s easy to lose sight of what made people care about you in the first place.
For Crocs, the answer wasn’t to become something new. It was to lean further into what had always made Crocs, Crocs – a brand that has never quite fit the mold, and gives its wearers permission not to either.
In this session, Crocs CMO Carly Gomez and Flower Shop Founder & CCO Alastair Merry will unpack how they uncovered a brand truth hiding in plain sight, turned it into a platform with the power to drive the business, and used it to continue to ignite cultural relevance.
Takeaway
- Where to search for the truth only your brand can tell
- How to recognize a truth powerful enough to build on
- How to put that truth to work across creative, culture & the business