Conference: Oct 5-6
Workshops: Oct 7
Your Content Has a Half-Life: Why Digital PR Needs a Post-Publication Metric
Alina Hotra (Media Relations & Strategic Partnerships, Medialister, Inc.)
Date: Monday, October 5
Time: 1:40 pm - 1:50 pm
Pass Type:
All Access, 3-Day, 2-Day, Digital -
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Session Type:
Sponsored Session
Audience Level:
Intermediate
Track:
Expert Insights
Vault Recording: TBD
Audience Level: Intermediate
Digital PR measurement usually stops when an article goes live, focusing on reach, traffic, and publisher metrics. This session explores a new way of thinking about what happens after publication: how much attention content receives and how that attention changes over time. We’ll introduce the early-stage Attention Index as a work in progress, share initial findings, and discuss how attention and decay could eventually improve publisher selection, campaign planning, and budget decisions. The goal is to challenge how we measure digital PR today and open the conversation around what better post-publication measurement could look like.
Takeaway
- Understand why reach and traffic alone don’t tell the full story of a digital PR placement.
- Learn how to think about attention and attention decay when evaluating content performance.
- Identify simple ways to add post-publication measurement to your existing PR reporting.
- Rethink how to evaluate publisher value beyond audience size, traffic, and domain authority.
- Leave with practical questions to ask when planning, measuring, and refreshing digital PR campaigns.