Coming Soon On Demand
You Want Us to Make That Go Viral? The Strategy Behind an Award-Winning Video
Andrew Hanelly (Chief Strategy Officer, Revmade)
Location: Room 207
Date: Monday, October 5
Time: 10:45 am - 11:15 am
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Session
Track:
Visual & Audio Experiences, CMWorld
Vault Recording: Video
An assignment few marketers would envy. A serious message. And an audience with no obligation to pay attention.
Revmade’s Andrew Hanelly takes you inside the audience insights and unexpected creative decisions behind an award-winning short-form video that earned millions of views. See how his team connected an organizational priority with questions people were already asking, then made the answer something they chose to watch, share, and discuss.
With original research, planning materials, footage, and audience reactions, follow the work from the brief through the shoot and into the comment section. Discover how the team chose the right expert, built an unexpected visual explanation, and used a repeatable editorial format without making formulaic content. Then see how the audience’s response helped shape the next episode.
For marketing and content leaders, this is a practical look at where to focus creative effort, how to make better use of your organization’s expertise, and how to earn attention without compromising credibility. You’ll leave with an approach to building trust through useful content—and a process that uses what you learn from each post to guide what you make next.
Takeaway
- Choose content opportunities that serve the audience and the organization. Use audience questions and behavioral signals to identify where your brand has something useful and credible to contribute.
- Make your organization’s expertise a reason to pay attention. Find the right experts and help them communicate with clarity, personality, and authority.
- Build a repeatable process without making predictable content. Connect audience insight, editorial formats, and visual planning to create work that earns attention and makes the explanation easier to follow.
- Use audience response to guide the next creative investment. Turn performance signals and follow-up questions into decisions about what to refine, repeat, or develop further.