Conference: Oct 5-6
Workshops: Oct 7
Turning AI into Real Impact for Marketing and Insights (AI in Action Keynote)
Shuchi Sarkar (Chief Marketing Officer, AAA Club Alliance)
Date: Wednesday, October 7
Time: 8:40 am - 9:10 am
Pass Type:
All Access -
Get your pass now!
Session Type:
Summit (All Access Required)
Track:
Summit | AI in Action
Vault Recording: TBD
AI has moved beyond experimentation—but many marketing and insights teams are still struggling to translate its promise into measurable business impact. This session cuts through the hype to focus on what actually works.
We’ll explore practical, real-world applications of AI across the marketing and insights lifecycle—from audience understanding and segmentation to campaign optimization, personalization, and decision intelligence. Through concrete examples and use cases, you’ll see how leading teams are embedding AI into everyday workflows to drive efficiency, improve outcomes, and unlock new sources of value.
Attendees will walk away with a clear framework for prioritizing AI initiatives, identifying high-impact use cases, and scaling adoption within their organizations—without needing massive transformation efforts.