Conference: Oct 5-6
Workshops: Oct 7
Trusted by AI. Chosen by Buyers. - Introducing the B2B AI Authority Index
Jane Qin Medeiros (GM/EVP - Brand and Content, Informa TechTarget)
Location: Room 111
Date: Tuesday, October 6
Time: 2:45 pm - 3:15 pm
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Session
Audience Level:
Intermediate
Track:
B2B Marketing Impact
Vault Recording: TBD
Audience Level: Intermediate
Hype. Panic. And a pile of tactics promising to get your brand cited by ChatGPT tomorrow.
Welcome to the state of AI in B2B marketing, where visibility tunnel vision is leading even the best marketers away from the bigger picture.
But the brands that win know visibility isn’t influence that endures. So they’re not optimizing for LLMs. They're building something LLMs can't take away: unmistakable authority that reverberates through every channel, community, and trusted voice their buyers listen to.
Enter the B2B AI Authority Index: a diagnostic for your brand's ability to influence buyers across AI-mediated journeys — and S.I.G.N.A.L., the framework for closing the gap it exposes. You'll leave knowing where you stand and what to fix first.
Takeaway
- Why citation-chasing is a losing game, and what separates a brand AI mentions from one AI reliably recommends
- The six dimensions of S.I.G.N.A.L., and how each one compounds your authority
- Where to start, so your content earns trust with LLMs and the humans on the buying committee all at once