Coming Soon On Demand
The Rise of the Marketing Engineer
Matthew Huo (Product Marketing, Profound)
Location: Headliner Stage | Hall B
Date: Tuesday, October 6
Time: 8:50 am - 9:05 am
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Keynote
Track:
General Session, CMWorld
Vault Recording: Video
In order to be the answer in AI Search, you must be the answer everywhere. This creates an inhuman amount of work for marketing teams, which is why the top brands in the world are hiring Marketing Engineers. This session covers how to win in AI Search, what Marketing Engineers unlock, and why companies like Google are calling them the most important hire of 2026.