Conference: Oct 5-6
Workshops: Oct 7
The New Viral
Brianna Doe (Founder & CEO, Verbatim)
Date: Monday, October 5
Time: 2:45 pm - 3:15 pm
Pass Type:
All Access, 3-Day, 2-Day, Digital -
Get your pass now!
Session Type:
Session
Audience Level:
Intermediate
Track:
Social Media & Creator Marketing
Vault Recording: TBD
Audience Level: Intermediate
Virality used to mean one thing. Everyone saw it, everyone talked about it, and you could measure it with a single screenshot of a trending page. That version still exists, but it's not the only one anymore — and treating it like the default is why so many brands chase reach that doesn't convert and miss the moments that actually move people.
In this session, Brianna Doe breaks down the three types of virality reshaping how content travels in 2026 and beyond. Through real examples from creators & brands across B2B and B2C, you'll learn how to spot each type, how to build for each one intentionally, and why picking the wrong target is usually what kills a campaign before it starts.
Takeaway
- The three types of virality and how to tell them apart online
- The platform and audience signals that tell you where to invest (and where not to)
- How to set goals and measure success differently for each type (because reach isn’t the only KPI that matters)