2026 Agenda

 

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The Irreplaceable Content Marketer: How to AI-Proof Your Career

Jenn Herrity  (Certified Career Coach, Senior Content Marketing Manager, Indeed)
Date: Tuesday, October 6
Time: 10:15 am - 10:45 am
Pass Type: All Access, 3-Day, 2-Day, Digital - Get your pass now!
Track: Career Building
Vault Recording: TBD

AI isn't coming for content marketers - it's already here. The question isn't whether your role will change, but whether you'll be the one leading that change or trying to catch up. In this session, we'll cut through the noise to give content marketers a clear-eyed, coaching-backed framework for staying indispensable by identifying the skills AI can't replicate (based on Indeed data), develop the fluency that makes them more valuable with AI than without it, and build a career posture that holds up regardless of what the next model release brings.

Takeaway

  • Attendees will identify the specific skills AI struggles to replicate and recognize where they already have them
  • Distinguish between AI fluency (using tools well) and AI dependence (losing the ability to work without them)
  • Apply a career-coaching framework to audit their own role for vulnerability and opportunity
  • Take one concrete action toward building an AI-resilient career posture before they leave