Conference: Oct 5-6
Workshops: Oct 7
The Grammar of Connection: A picture is a relationship. Relationships have rules.
Trace Cohen (CEO, Stocksy)
Location: Four Seasons Ballroom 2
Date: Monday, October 5
Time: 11:50 am - 12:20 pm
Pass Type:
All Access -
Get your pass now!
Session Type:
Sponsored Session
Audience Level:
Beginner
Track:
Summit | Science & Magic
Vault Recording: Video
Audience Level: Beginner
Every image has one job: put a person in relation to something else. A need to a product. A memory to an idea. A stranger to a feeling they didn’t expect to have. Trace Cohen, CEO of Stocksy United, will surface some of the latest thinking from Stocksy’s Visual Insights initiative. It treats connection as structure, built from six small but mighty words in the language: by, for, between, against, beyond, with. Call it a grammar. In this session, Cohen unpacks what that grammar reveals about the work that reached people this year. The premise is simple and uncomfortable: the more precisely you can name what makes something intimately connect, the more power you have to make it happen again. That’s the magic. This is the science.
Takeaway
- A six-word vocabulary for what actually makes an image connect.
- Why more images, more variations, more content is the wrong answer to a creative problem that was never about volume.
- A new lens for reviewing work before it ships: what relationship is this showing, and to whom.